Small businesses across the country are getting access to a free new training program to help them learn green skills, after research found that almost two-thirds (61%) of people believe it is important to buy from companies with strong sustainability credentials.

To help small businesses respond to consumer demand and maximize opportunities for growth and cost control, Small Business Britain has launched a new sustainability program in partnership with Oxford Brookes Business School; Business for Good: Green skills for small businesses.

The free six-week course, which starts on 7 February, is designed for any small business looking to gain a fundamental understanding of topics such as sustainable marketing, accreditations, finance and more, with input from experienced small business trainers and Oxford Brookes Business academics School and ARU in Peterborough.

Adele Williams, founder of Super Funky Penguin Photography, completed the Sustainability Basics course for Small Business Britain last year

“We know that consumers are aware of what they are spending their money on, especially in the current economic environment. However, we also know that small businesses are passionate about making sustainability a priority for themselves and their customers,” said Michelle Ovens CBE, founder of Small Business Britain.

“Our new Business for Good: Green Skills for Small Business program will provide entrepreneurs with everything they need to improve their approach to sustainability.”

Heidi Wyatt, founder of The Bottle Bin, which sells bespoke bottle lights, took part in Small Business Britain’s Sustainability Basics program last year. Heidi, who has since made several changes to her business, has benefited from embracing sustainability in her operations.

“Integrating sustainability into my business has been so important and I can see that customers really appreciate it too. Last year I completed a sustainability program at Small Business Britain and I’m so glad I did,” said Heidi.

“Following the advice, ideas and guidance of the experts, small, simple adjustments have resulted in benefits for me, my client and the planet as well. Participating in a community of like-minded companies was also a great experience.”

The new program is open to small businesses at every stage of their sustainability journey. The online workshops will be live and interactive, with recordings uploaded to a private page on Small Business Britain’s website so participants can continue to benefit from the course.

Click here to learn more about Business for Good: Green Skills for Small Businesses.

Click here to sign up.