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Half of adults have admitted to buying items they know won’t last as long as higher quality products – to cut costs. A survey of 2,000 adults found that millennials are more likely to choose the cheapest option over a superior alternative (45 percent), while the 45-54 age group values ​​quality over quality (59 percent).

The average adult currently has two broken or malfunctioning products in their home, and only 29 percent regularly buy premium items in the hope that it will save them money in the long run. Despite their initial reluctance to spend the money, four out of five millennials see a difference in the quality and performance of household electrical appliances such as boilers or chargers.

Natasha Bambridge from BSI, the business improvement, product testing and standards company who commissioned the study to highlight the importance of the BSI Kitemark, said: “This study really revealed the thought processes people go through when buying a product .

But four out of five admit they can see the difference in quality on more expensive items such as boilers
But four out of five admit they can see the difference in quality on more expensive items such as boilers

“For those looking for reassurance and confidence in the quality, safety and sustainability of their purchases, finding an independent certification logo like the Kitemark can help decide which products to trust. Choosing between products with similar specifications and features can be confusing. That’s why it’s important for consumers to be aware of what labels stand for so they can be confident that the product they’re buying meets test standards.”

The study found that 58 percent of all adults are more likely to pay a premium to buy something that lasts longer and is more durable than other options. But Gen Z adults — between the ages of 18 and 24 — were the least likely to consider product longevity when making purchase decisions.

The cost of living crisis has caused some habit changes, with 36 percent of all adults spending more time researching a product’s sustainability to avoid buying products that are unlikely to last long or withstand everyday use. not. However, according to OnePoll data, one in three (32 percent) have put off replacing defective or ineffective items due to budget constraints.

When purchasing an electrical product, new or used, a quarter of all consumers will look for certification logos that indicate superior quality and safety. Such certification logos may include the BSI Kitemark, a symbol used to identify a range of products and services – including benches, stands and bike helmets – that meet a higher standard in terms of attributes such as safety, quality, security or durability .

BSI’s Natasha Bambridge added: “Consumers looking for added confidence in a product’s safety, quality, security or sustainability can rely on a trusted and recognized seal of approval such as the Kitemark. Knowing that products have been independently tested gives consumers peace of mind that the products they buy have been thoroughly tested to ensure they are safer, more reliable and of better quality.

“With money at the moment, it’s easy to see why many are looking for cheap electronics made from less durable materials when disposable incomes are lower – but in the long run this could cost consumers. And if you buy something of a much lower quality, you also run the risk of having to replace it fairly quickly, which can end up sending more product to landfill and harming the environment by creating more waste.”