Google will launch its new News Showcase tool this Thursday in Spain, which it wants to “promote quality journalism”. The multinational company has reached an agreement with 60 media publishers who run around 140 publications to pay them in exchange for a license to display their content in this new space.
Showcase works with panels and complements Discover and Google News, which returned to Spain on June 22 after Congress approved an update to copyright law. With the new tool, the media itself chooses what news to show in it, which is a guarantee for multinationals to avoid clickbait and unwanted content that uses an algorithm to reach millions of people.
“The publishing industry and Google have the same goal: to increase the quality of news that can be seen on the Internet and specifically on Google,” company officials explained at a meeting with journalists attended by elDiario.es, which is among them. Tools that are part of the initial release.
“We want citizens to be more and better informed and to consume more information on publishers’ websites. We understand that through this collaboration, all participating publishers will contribute to the achievement of these goals. We have no doubts about the quality of the news that will appear in the Showcase panels,” they said from Google.
With this model, it will be the media that decides which ones can attract new readers and make them part of the community. Additionally, Google’s payment to publishers will not be tied to their clicks on Showcase. “It takes a different approach than other Google News products, because it offers stories selected by the editors themselves and takes more into account how they want to present them to the public,” the company said.
For its part, the company emphasizes that with this approach based on “quality journalism” it includes media producing local information. While media managers themselves choose what content to submit to Google News Showcase, it will be multinational algorithms that choose which headlines to show each user.
“The content a user will see depends on various factors: their location, the interests they have reported (topics, sources of information), the media they have chosen to follow, etc.
In addition to the 140 titles that are part of the initial release, Google indicates that they are open to the inclusion of any other media that wants to be included in the new tool. “Any publisher with quality content can participate.”
“A new stage of cooperation”
Several media managers welcomed Google’s new tool. “The launch of News Showcase in Spain opens a new stage of cooperation between Google and the media,” says Rosalia Loret, CEO of elDiario.es. “We believe that the new service will allow citizens to better distinguish between quality journalism and fake news and bring new audiences to the professional and honest work of journalists from all over Spain, as is the case with elDiario.es.” “, he added.
“For Prisa Media, Google News Showcase helps us give visibility to online content produced by quality media like ours, following the path of other European countries that have already done it,” said Carlos Núñez, executive president of El País editorial office. . “Access to quality and authentic news content is vital for the unity and identity of local communities,” agrees Pablo Muzas, managing director of La Voz de Lanzarote.
Showcase is available from the Discover and Google News mobile apps, as well as the latter service’s web portal.
Source: El Diario