From #HappyMonday to #MeToo: Hashtag celebrates 15th anniversary by organizing networks

Fifteen years have passed since the already popular “hashtags” began to be used in social networks, which helped to order and transmit much of the information and messages spread on the network, as well as to define and know about topics. What gets more attention and what ends up being a “trend”.

The symbol “#” (hash) followed by a word or a label (tag) has in recent years even contributed to the creation of authentic social movements such as #MeToo, #BlackLivesMatter or #YoSiTeCreo, or to damage the reputation of some people, e.g. Vladimir Putin, who has become one of the most labeled and rejected characters in the networks since Russia invaded Ukraine.

Marked on the agenda as “Internet Day”, August 23 commemorates the publication of the first publicly accessible web page in 1991 – developed by Briton Tim Berners-Lee at the European Particle Physics Laboratory (CERN). ) – date. that this year coincides with the fifteenth anniversary of “labels”.

As with almost everything related to the Internet, there is no date that clearly indicates the beginning of anything; And although many users already used hashes in one of the first chats that allowed Internet users from around the world to chat in real time (“IRC”), the American Christopher Messina proposed on August 23, 2007 to use a “hashtag” to group topics on the Twitter network ; revolutionized the industry.

Almost twenty years ago, the main promoter of the first “Barcamp” — open and participatory events that take place simultaneously in different parts of the world; Never in person – Messina tweeted that day: “What do you think about using # for groups. As in #barcamp? And today, labels collect hundreds of millions of quotes on social networks and end up—or not—as trendy topics, trends, or “trending topics” (#TT) every day.

“Trending” on the bluebird network today is the HBO series “La Casa del Dragón”, Ansu Fati and the Barca match or Coldplay in Spain; And in the United States, #Houseofthedragon also leads this ranking.

#HappyMonday, #Love or #FYP

They X-ray the interest of millions of users on various issues and have already spread and become popular in all social networks; On Twitter, those related to the day of the week (#HappyMonday or #HappyFriday) triumph among the main trends. On Instagram, #love wins big every year, the most repeated hashtag with family, friends, couples or pets. , and imposes #FYP on TikTok – an acronym for “For You Page” (for you).

An X-ray of the issues that cause the greatest interest every day and that contribute to more than 4,600 million users of these platforms in the world, according to the latest data published in the 2022 digital report, prepared by the Hootsuite platform – specialized in social media management and the We Are Social agency.

Stefano D’Orazio, Director of Hootsuite Southern Europe, emphasized that tags are “a great tool to gain followers, build a brand or grow a business” and points out that networks are full of communities and subcultures, “which they often build. around common interests, aesthetics or lifestyles”.

The expert emphasized that “hashtags” help users find content tailored to their needs, but including them in their publications also involves participation in the conversation and contributes to greater visibility of those publications, which, in his opinion, can lead to more engagement and empowerment. brand or profile.

The importance of effective use

The number of Internet users grew by more than 400 million last year, according to the report, and now represents 58% of the world’s population, who are addicted to Facebook, YouTube, WhatsApp and Instagram in that order. .

Internet users – who celebrate their “day” tomorrow – are even more, almost 5,000 million people, representing 62.5% of the world’s population – and the portrait that the 2022 digital report paints of them indicates that they are increasingly They are less reluctant to pay monthly fees. For digital content or online purchases.

The same source also points to the effectiveness of labels and advertising on social networks, as a quarter of these consumers discover brands, products and services through these platforms, many of which already contain their own “shops”. “which have millions of users. to make purchases.

Source: El Diario





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