Amazon is suing Facebook group managers for buying and selling reviews in Spain

Amazon has filed a lawsuit against more than 10,000 Facebook group administrators who managed to post fake reviews in exchange for money or free products. The groups are dedicated to recruiting people willing to post encouraging or misleading reviews on Amazon websites in the United States, United Kingdom, Germany, France, Italy, Spain and Japan, the multinational said in a statement.

Amazon specified that it will use the information gathered during this legal action to identify possible perpetrators and eliminate fake reviews that were ordered by these alleged fraudsters and that would not have been detected by the advanced technology available to the company. Or by researchers who constantly monitor their stores.

“Our teams block millions of questionable product reviews before they are seen by our customers. With this lawsuit, we’re going one step further to identify infringers operating through social networks,” said Dharmesh Meta, Amazon’s vice president of business partner services.

The hackers behind these groups have created fake reviews for hundreds of products available on Amazon, including car stereos and camera tripods.

The multinational has stepped up its actions against this type of page in recent months. In early May, Amazon announced that its legal crackdown had taken down three major e-commerce sites: Fivestar Marketing, Matronex, and AppSally, which operated in Spain, the United States, the United Kingdom, Germany, France, and Italy. “As a result, the nearly 350,000 people who used these pages and were willing to write false and misleading reviews on Amazon no longer have an incentive to do so,” he said.

$5 per review

“Like many other stores and websites that value customer feedback, we face the complex challenge presented by reviews on buy and sell sites,” Amazon explains. “These fraudulent actors have built an industry based on systematically posting false and misleading reviews. Through review trading pages, they ask users to write distorted or inflated reviews in exchange for money, free products, or other incentives.

These types of pages offer free products and up to $4 or $5 for a five-star rating of at least fifteen words that includes photos and videos.

Source: El Diario

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