EU launches investigation into Meta, Alphabet and Apple over antitrust violations in online marketplace

The European Commission is stepping up surveillance of ‘big tech’. The recent enactment of the Digital Markets Act (DMA) is starting to bear fruit in the EU’s fight against the monopoly that big tech companies have in the online market. Brussels has launched an investigation under the law against Apple, Meta and Alphabet, given that they fail to comply with some of the provisions of this regulation, which allows large multinational companies to drive their competitors out of the market or squeeze customers into their ecosystem due to their sheer size. . . In general, the community authorities consider these companies to be superior in their services compared to their competitors.

As for Alphabet, the European Commission considers that giving Google a preference for displaying results (in services such as Google Shopping, Google Flights or Google Hotels) violates the regulations. “The Commission is concerned that the measures taken by Alphabet to comply with the DMA do not ensure that third-party services that appear on Google’s search results page receive fair and non-discriminatory treatment compared to Alphabet’s own services,” it notes. statement.

In the case of Apple, he believes that the company may prevent consumers from exercising their right to choose services within the Apple ecosystem. So, he asks, would the changes he made allow users to remove mobile apps that come with iOS software, change their default settings, or offer alternative services, as in the case of the Safari browser.

The company has come under fire in recent weeks for the measures it has taken to comply with the DMA, which other companies and employers believe is maintaining a monopoly. Apple gave sellers two options: keep the same terms or reach users through an alternative store where they must pay 50 cents for each new user account from the first million downloads a year.

The European Commission questions Meta’s “pay or consent” model and suspects that this “binary option” does not offer a “real alternative” if users do not agree to privacy obligations.

The investigation, which Commissioners for Competition and Internal Market Margrethe Vestager and Thierry Breton said on Monday, will last about a year. This should result in enforcement measures and fines of up to 10% of companies’ turnover.

We continue to expand this information

Source: El Diario





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