The United States Department of Justice filed a lawsuit against tech giant Google on Tuesday over a monopoly in the advertising sector, asking the U.S. District Court for the Eastern District of Virginia to compel the company to release some of its ads. business..
The lawsuit is being led by the Department of Justice, but the states of Virginia, California, Colorado, Connecticut, New Jersey, New York, Rhode Island and Tennessee have joined the legal action.
“Competition in the ad tech space has been distorted for reasons that were not accidental or unavoidable. Industry behemoth Google disrupted legitimate competition in the ad tech industry with a systematic campaign to seize control of a wide range of high-tech tools used by publishers, advertisers and brokers to facilitate digital advertising.” Accused.
Prosecutors in those states accuse Google of keeping “at least” 30% of the campaigns that advertisers run on publishers’ websites through its ad technology.
In this regard, the United States has asked the court to “at a minimum” force Google to sell Google Ad Manager, including its ad server, a range of double-click tools and the AdX ad buying and selling platform.
This is the second lawsuit the Department of Justice has filed against Google. In 2020, the agency already launched a lawsuit against the technology company, alleging that it engaged in monopolistic practices to dominate the Internet search sector, as well as advertising in said search.
Source: El Diario