INEKE Safeguarding Group announces that it has been made aware of a new challenge floating around on TikTok that may contain inappropriate content.

Known as the “Foopah” challenge where users upload “blink and you’ll miss” nudity. But it manages to avoid platform detection by hiding in plain sight.

This happens in a number of ways, as the group described, including exposing themselves to the camera at a distance while obscured by various objects, or by a reflection in mirrors/TV screens. Some users also use the challenge by pretending to expose themselves.

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The challenge was undertaken mainly by women and gained widespread attention in February 2023. It is believed to have originated as part of Only Fans developers’ strategies to increase their own presence on TikTok.

In an investigation using a 13-year-old test account, online security researchers from the INEKE Safeguarding Group found that a user account’s age profile did not prevent access to this explicit content.

Hannah Paul, INEQE Safeguarding Group’s director of operations, said: “Unfortunately, this type of challenge is not new to TikTok. Our online security team is regularly alerted to challenges like foopah. We find it very concerning that users post explicit content and try to avoid detection and moderation by TikTok.

“It puts children and young people at risk. If you have children and young people in your care, I encourage you to learn about these types of challenges and platforms. Safer Schools / Safer Schools NI offers a wealth of information and advice on how to not only educate yourself and your young people, but empower them to make safer choices.”

INEKE offers digital security solutions and believes in empowering people to stay safer through education and the use of innovative technologies. Through partnerships with the City of Zurich and the Department of Education in Northern Ireland, INEKE has created Safer Schools – a one-stop shop digital library of age-appropriate protective equipment for teachers, parents/carers and children and young people.

Safer Schools is an award-winning safety ecosystem created to educate, empower and protect the entire school community in a digital world. Safer Schools was developed in collaboration with online safety experts, INEKE Safeguarding Group, at no additional cost to customers of schools and communities insured by the City of Zurich.

The Safer Schools NI app is a collaboration between the Northern Ireland Department of Education and the INEKE Safeguarding Group, which takes a practical and educational approach to keeping children digitally safe through the use of technology for good.

The app provides advice, resources and CPD certified training on online safety and cyber resilience.

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